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So, you’ve heard that keywords are an important part of article marketing, but you’re just not sure how to go about using your keyword information in your articles.
Here are some essential tips about keywords for you:
1) Research your keywords. Use a keyword research tool such as WordTracker to find the most appropriate keywords for your site.
2) Your list should be about 20-30 words long.
3) Some of your keywords will be shorter (2 words), while others will be longer (3-5 words long).
4) These longer keyword terms are called “long tail keywords”. Long tail keywords are not as in demand as the shorter keyword phrases, but as a consequence they are easier to rank for (because there is less competition). It’s a good idea to have some long tail keywords in your keyword list.
5) After developing your list, take each keyword and focus an article on it. Focusing an article on a keyword does not mean that you pepper the article with that term. It means that you write an article on the topic of that keyword. You should write naturally–your article should not sound like you’re trying to manipulate that term into it.
6) If possible, find a way to work the keyword into your article title (of course in a way that makes sense).
7) You can use the keyword in your article body and also in your resource box. Again, the idea is not to overload your article with the keyword, but rather to write in a natural sounding way.
Do not overload your article with the keyword. Some publishers use keyword density tools to see if a keyword has been used too much. The keyword density limits vary by publisher, but a good percentage of keyword density for an article is 2%.
9) Go all the way through your keyword list, writing an article around each term. Don’t try to put all of your keywords in one article. Remember, article marketing is a long term marketing tool, and you have many articles to write during the lifetime of your website. Take one article and focus on one keyword term. Go through your list, then repeat, writing new articles for each keyword term.
10) Your keyword list should be updated regularly, as this type of information changes.
It’s that simple–if you learn to write articles for your keyword terms in this manner, you’ll be working towards dominating your niche in Google and the other search engines. Also, the more content you have out there for your keywords, the more likely your articles will show up in searches.
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